Thread regarding Avid Technology Inc. layoffs

How can dealers continue to sell this product?

Smart dealers value the long term relations they have with their clients. Any dealer interested in maintaining those relationships should have serious discussions with their clients thinking of throwing multi-thousands of dollars Avid's way. Dealers have an obligation to advise their clients of the current situation with Avid customer support, tech support, product development, etc., and offer them alternatives that will allow them to grow and prosper.

At some point, Chuck Surack (Sweetwater Sound CEO) will come to the realization that his client/business relationships will be damaged forever if his sales force keeps pushing Avid products to his clients. The day you see Sweetwater bail on Avid is the day Avid goes down the tubes forever, as Sweetwater is their largest dealer by a wide margin.

Here in Nashville NO ONE is buying new Avid equipment for touring, and almost all of that business is going to DigiCo. Soon enough, the Avid platform will lose it's market share in studio recording as well and another company will become the dominant force in studios.

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I second what - if this was a perfect world, I'd say Avid sucks. The reality is, with all our failings, we are still miles ahead of all competitors.

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Ridiculous. Avid in the market since 1987. Delivering technology e produce to their users business opportunities. Avid bought Orad recently to complete their paltform offer. Agreed that Avid need to better organize support and marketing but remain lealed in our media market

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Dude, Digico? Seriously? It's a one trick pony show - they sell consoles, that's it... Are you aware that Avid has dozens of product lines, services and professional services arms?

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This is simply not true bro, I am looking at sales by region report and you guys kick ass. Try a different trolling strategy

Here in Nashville NO ONE is buying new Avid equipment for touring,

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