There are many retail workers and leaders on LinkedIn, maybe you can shine some light on this for me.
“Amazon effect”-what does that mean to you?
“Amazon effect” is a term used by company leaders that do not have the courage or will power to improve the customer experience within their own company.
Nothing more-Nothing less
Improving the customer experience would involve gasp! appropriately staffing their stores.
This is something they simply refuse to do.
As long as customer service/payroll is viewed as an expense, rather than an investment, your business will continue to decline.
It's much easier to TALK about improving the customer experience than it is to make the decision to IMPROVE it.
I understand it's not the job of corporate to do store level activities. I get it. But they pull the strings.
Humans want to connect with humans- despite what retailers say.
That has not and will not change.
If you give them a lack of human experience in your stores, they may as well order online.
YOU created this. YOU can help solve this.
Empower your people and results will follow.